No, this isn’t a gimmicky offer off our range or Black Friday-esque sale, but a very important message on how we price NXT Nutrition and why it’s unbeatable compared to other supplements.

At NXT Nutrition, we believe going over each label of a supplement with a fine-tooth comb to be essential.

You simply HAVE to know not only the ingredients you’re consuming, but also the EXACT amount.

You’ve probably at some stage in the past bought a product that contained a ‘proprietary blend’. Want to know what this is?

Well, the marketing behind companies who use such blend claim it to be a top-secret formula, that they can’t ‘reveal’, because their competitors will steal it for themselves.

Sorry, but that’s usually just not the case.

Without name-dropping here, we’re going to be straight-up and honest regarding the state of the sports supplements industries biggest problem.

That is traceability.

The ability to actually SEE what’s in your product, and know that that information is accurate, is a huge problem for the consumer.

The reason? Most products simply DON’T meet the labels claims.

The first principle that underlines our brand is our commitment to innovation. Sound like a meaningless platitude? Here’s why it’s important to you.

When we manufactured products for other companies, 95% of the clients we dealt with requested off-the-shelf formulas that their competitors had already created that were selling well in the market.

We’ve got a confession to make.

Before we got into this game, we were manufacturers of sports nutrition products for other brands.

That’s right: a lot of the current products in the past, we personally formulated for other brands at our in-house manufacturing facility.

Why did other brands come to us?

When it comes to building muscle, losing fat, and enhancing performance in the gym, far too often we’re eager to adopt exotic training programs, extreme dietary protocols and dubious supplement protocols.

What we don’t usually consider, is how a lack of sleep may be affecting our progress. And this has to change.

When it comes to building muscle mass, there are some rules written in stone. Gone are experimental techniques, and in come the principles that define building quality muscle mass.

These are 3 of the infallible techniques that have been proven time and time again to build muscle mass, no doubt about it.

Hit a plateau? Feel like your poundages won’t increase in the gym no matter what you do? Struggling to lose body fat while maintaining your lean muscle tissue? Learn 5 ways to start making some serious training progress again - principles that work no matter what your goal is.