Ah, the good old, “secret formula” that every brand needs to hide under a proprietary formula.

The formula is just SO awesome, that it’s a necessity to produce it under the umbrella of a proprietary formula, so others don’t STEAL IT!

Yeah, right…

It’s time to get real: proprietary formulas, 99% of the time, are designed to trick consumers by masking the true quantities of ingredients included within the formula.

The main purpose of doing this is profits of course, but sometimes, it’s also because companies are including illegal ingredients that they don’t want you to know they’re using.

Yes, that’s right, we said illegal. A relevant example may be a pre-workout spiked with overly harsh stimulants, that they can’t outright state on the label, so they’ll include it under a ‘proprietary formula’ to hide it. They may do this so that you ‘feel’ the supplement working or at least notice a physiological action happening the body, irrespective of whether it’s healthy for you or not.

Unfortunately, proprietary formulas are rampant in our industry for a lot of the established brands who hide behind marketing gimmicks and aren’t willing to stand behind the quality of the products.

Remember this clip from the movie “Bigger, Stronger, Faster”? It shows how easy it is to mask cheap, filler ingredients under the guise of a proprietary formula:

https://www.youtube.com/watch?time_continue=187&v=ThdFqGLq4QU

Here’s an example of what the label may look like on a proprietary formula:

As you can see, there is NO way to actually tell which quantity each ingredient is included in the formula. There may be as little as 100 mg of beta-alanine (zero effectiveness) and as high as 4 grams of arginine. There really is no way to know for certain in a formula like this.

Our recommendation is simple: don’t trust proprietary formulas. If a brand is not willing to be transparent about what’s included in their product, then they haven’t earned the privilege of you handing over your hard-earned money.

At NXT, we will NEVER use proprietary formulas for these reasons. We simply don’t believe it’s morally acceptable to not fully disclose the ingredients to the consumer.